Invited Speakers
Prof. Shinano Hayashi
Tokoha University, Japan
Shinano Hayashi is Professor in the Faculty of Business Administration at Tokoha University, Japan. He completed Ph.D. program in Agricultural and Resource Economics at the University of Connecticut. His research focuses on environmental economics, climate change adaptation, and the relationship between innovation, R&D investment, and economic development. He has conducted research on corporate responses to climate change adaptation, SDGs/ESG strategies, and environmental and energy-related R&D expenditures in Japan. His current research examines the factors influencing environmental and energy-related R&D expenditures, including corporate financing, market conditions, and policy-related factors, while also exploring how climate change impacts and adaptation needs can generate new business opportunities and support sustainable regional development. Before joining Tokoha University, he worked at policy-oriented research institutions, including the Institute for Global Environmental Strategies, the Center for Research and Development Strategy of the Japan Science and Technology Agency, and the SciREX Center at the National Graduate Institute for Policy Studies.
Assoc. Prof. Vahideh Arghashi
Tokyo International University, Japan
Dr. Vahideh Arghashi is an Associate Professor of Digital Marketing at Tokyo International University, Japan. Her research focuses on digital consumer behavior, AI-driven marketing, consumer engagement, immersive technologies, and social media marketing. Her work has been published in international peer-reviewed journals, and she is currently leading research projects related to consumer engagement, AI-enabled digital environments, and technology-mediated marketing experiences. She is also the principal investigator of a JSPS KAKENHI research project on consumer hyper-engagement behavior in hyper-connected digital environments.
Dr. Ioanna Dimitrakaki
International Hellenic University of Greece, Greece
Ioanna Dimitrakaki was born in Thessaloniki, Greece, on December 11th, 1986 and she currently lives in Serres, Greece. She graduated from Senior High School in 2005 and she studied in the Department of Commerce and Quality Control of Agricultural Products (School of Technology and Agronomy), in the Technical Educational Institute of Western Macedonia, Florina, Greece, during the years 2005-2009. She had her first master in 2011 (2010-2011: Master of Arts in Business Management with Commendation, Kingston University, UK) and her second one in 2012 (2011-2012: Master of Business Administration, Kingston University, UK). She had her PhD from the South -West University “Neofit Rilski”, Bulgaria (2014-2017) in Economics and Industrial Business Administration. She has been teaching management courses in the International Hellenic University, Serres, Greece (Department of Business Organisation and Administration, School of Economy and Administration) since 2021. Today, she is professor of International Hellenic University in Thessaloniki in department accounting and informational systems. She was a member of the Editorial Board in Economics in the USA Journal Management Science and Engineering from 2018 to 2020. She speaks English (Level C2, CEFRL), Bulgarian (Level B2, CEFRL), and Russian (Level B1, CEFRL). She has been a speaker in several International Conferences regarding management, whereas she has written articles on management and marketing issues in several scientific journals. Her primary areas of scientific interest are management and marketing.
Abstract
Burnout has become a central concern in organizational psychology and occupational health research, particularly in high-demand professional environments where sustained cognitive and emotional pressures are common. While early studies primarily examined burnout in human service professions, contemporary research recognizes it as a broader occupational phenomenon affecting diverse organizational contexts (Maslach, Schaufeli, & Leiter, 2001; Bakker & Demerouti, 2017). At the same time, growing attention has been directed toward workplace well-being initiatives as organizational strategies aimed at promoting employee functioning and reducing burnout risk. The present study explores the relationship between workplace well-being and burnout while highlighting the role of personality traits as individual difference factors that shape how employees experience organizational demands and well-being resources. Rather than statistically testing causal relationships, the study adopts a conceptual and case-based approach, integrating existing literature with a case study of SAP, a multinational technology company that has implemented a range of employee well-being initiatives. The analysis suggests that workplace well-being practices may contribute to mitigating burnout risks, but their effectiveness may vary depending on personality-related differences in stress perception, emotional regulation, and coping strategies. From this perspective, personality can be understood as an important explanatory framework for understanding variability in employee responses to organizational well-being initiatives. The study contributes to the literature by integrating perspectives from burnout research, workplace well-being, and personality psychology, while offering practical implications for organizations. In particular, it suggests that middle managers and team leaders may benefit from recognizing personality-based differences when implementing well-being initiatives aimed at reducing burnout in high-demand work environments.